Tax Advisory
Corporate and international tax, cross-border matters, structuring, transfer pricing, transactions and complex tax questions.
Explore Tax Advisory →Financial & Tax Advisory
Complex questions.
Clear answers.
Finance and tax advisory for businesses, founders and internationally connected clients. We bring together technical expertise, commercial thinking and practical execution to help you make better decisions.
Talk to usWhy SimpliPhi
Finance and tax shouldn't be harder than the business itself.
As businesses grow, financial questions rarely stay neatly within one box.
A business decision can become a tax question. A tax decision can affect cash flow. An overseas expansion can create implications across jurisdictions. And sometimes, what looks like an accounting problem is really a business problem.
SimpliPhi brings these pieces together. We help businesses and individuals understand what matters, evaluate their options and move forward with clarity.
How we help
Advice built around the decision.
CFO & Finance Advisory
Cash flow, forecasting, management reporting, financial modelling and senior financial thinking without building the entire capability in-house.
Explore CFO & Finance Advisory →Business & Transaction Advisory
Rigorous financial thinking around growth, investment, transactions, expansion and important business decisions.
Explore Business Advisory →Finance Function Support
Stronger reporting, processes, controls and financial discipline, coordinated with the specialists around your business.
Explore Finance Function Support →Our approach
The accountant sees the accounts. The tax adviser sees the tax position. The business owner sees the commercial reality. Good advice should see all three.
Technical rigour
Advice grounded in the rules, the numbers and the detail.
Commercial perspective
Recommendations that make sense in the context of the business.
Clear communication
Complexity translated into decisions you can actually act on.
Who we work with
Built for complexity. Not bureaucracy.
Growing businesses & SMEsStronger financial capability as the business scales.
Founders & entrepreneursAn experienced financial sounding board alongside you.
Internationally connected businessesCross-border finance and tax questions, including India and the UK.
Individuals with complex affairsAdvice for founders, executives and internationally mobile professionals.
We don't need to be your biggest adviser. We need to be the adviser you call when the answer isn't obvious.
Meet the founder
I'm Sai Ranjani Arun.
But call me Jinny.
ACA · ADIT
I founded SimpliPhi on a simple belief: technical expertise is most valuable when it helps someone make a clear, practical decision.
My experience spans finance, taxation and international tax, including complex cross-border matters and businesses operating across jurisdictions.
I am building SimpliPhi as a boutique advisory firm: specialist when the problem requires depth, practical when the situation requires action, and personal enough that clients know who is responsible for their work.
More about SimpliPhiHow we work
Start with the question. Not the service.
Tell us what you're trying to achieve. We'll help identify the real question, understand the financial and tax implications, and determine the right way forward.
01
Understand
02
Analyse
03
Advise
04
Execute
Start a conversation
Let's simplify the question.
Whether it's tax, finance, international expansion or a complicated business decision, tell us what you're trying to solve.
Start a conversation