Technical depth.
Practical advice.
SimpliPhi is a boutique finance and tax advisory firm built to help clients make sense of questions that don't fit neatly into one box.
I'm Sai Ranjani Arun.
You can call me Ranjani.
I founded SimpliPhi on a simple belief: technical expertise is most valuable when it helps someone make a clear, practical decision.
My experience spans finance, taxation and international tax, including complex cross-border matters and businesses operating across jurisdictions.
I am building SimpliPhi as a boutique advisory firm: specialist when the problem requires depth, practical when the situation requires action, and personal enough that clients know who is responsible for their work.
Clarity is part of the advice.
A technically correct answer that a client cannot understand, evaluate or act on is not enough.
Ask better questions
The stated problem is not always the real problem.
Join the dots
Finance, tax and commercial decisions rarely exist in isolation.
Stay accountable
Clients should know who owns the work and what happens next.